Warner Bros. Discovery ceases new HBO Max Originals in Europe and closes Cinemax Go

HBO Max will cease all new original programming in parts of Europe and the company will also shut down Cinemax’s TV Everywhere platform, Cinemax Go, as its parent company Warner Bros. Discovery is restructuring.

As reported by Variety On Monday, HBO Max Originals like Hungarian drama “The Informant”, Swedish comedy “Lust” and Denmark’s “Kamikaze” will be pulled from service in European territories such as Central Europe, Denmark, Finland, the Netherlands, Norway, Sweden and Turkey.

On July 31, Warner Bros. Discovery is shutting down the free Cinemax Go streaming service, simplifying the number of streaming services in its portfolio.

The changes will save the company money, keeping it on track for what was previously revealed. cost reduction plan which has a goal of $3 billion in savings. The company has a debt of approximately $55 billion and its stock price has steadily declined since the merger between Discovery and WarnerMedia, with its current market capitalization standing at approximately $34.29 billion.

Regarding the removal of European programming, the company told Variety, “As we continue to work on combining HBO Max and Discovery+ into one global streaming service showcasing the breadth of Warner Bros. . Discovery, we are revising our current content proposition on existing services.

The future integration of Discovery+ content in the HBO Max platform continues to be the priority, and the removal of content is a strategic decision. While other services like Netflix and Disney+ focus on international programming as a way to grow their subscribers, Warner Bros. Discovery focuses on cost reduction.

Variety’s report says shows that are already in production or have previously been greenlit will continue. Additionally, originals in Spain and France have been spared and will not receive the same fate as original content in the aforementioned European territories.

Picture credits: Cinemax

The decision to remove Cinemax Go entirely is a no-brainer since subscribers can no longer use the app on iOS or Android devices, and must instead access the site via desktop.

Cinemax Go is a free streaming service for users with a Cinemax subscription through a pay-TV provider. The goal is to allow subscribers to watch content on the go. However, when HBO Max launching in 2020Cinemax Go’s app was removed from mobile devices. The Cinemax Go app was previously called Max GO, so the removal was likely done to avoid confusion between the two services.

Cinemax Go original programming is no longer produced, which has been the case since 2020. There are only seven shows on the platform, including “Banshee”, “The Knick”, “Hunted”, “Jett”, “Quarry”, “Trackers” and “Warrior”. . Four shows — “Banshee,” “Jett,” “The Knick,” and “Warrior” — are already available on HBO Max, as are many Cinemax movies, making the need for Cinemax Go more obsolete.

When Cinemax Go officially departs at the end of this month, subscribers will be able to use their traditional TV subscription to watch content on Cinemax, the HBO-owned television network or its other linear channels — MoreMax, 5StarMax, ActionMax, Cinemax, MovieMax , OuterMax and ThrillerMax — or on demand.

Warner Bros. Discovery has undergone significant restructuring since the merger closed in April, and CEO David Zaslav has spared no effort as he seeks to meet his budget as quickly as possible. Not only was CNN+ deleted less than a month after launchbut the company has also dropped film and television projects, including by transmitting JJ Abrams’ $250 million HBO show “Demimonde.” CEO Zaslav also eliminated multiple layers of frames since taking office.

The streaming world seems a little dark lately. Netflix continues to struggle with budget cuts that involve more than 400 employees and contractors lose their job. After layoffs are expected with HBO Max as well, due to the announcement of the end of original programming in the European region.

Mary I. Bruner