The culture of data, the secret of the digital transformation?

As the amount of data increases exponentially, it is important to understand its value. Craig Stewart, CDOs, SnapLogic, explains how the implementation of a culture of data within an organization is the key to accelerate the digital transformation.

The concept of digital transformation is at the heart of the business strategy of many companies and its growing importance is demonstrated by the growing need, and in some cases even demand, literacy data for all employees, from the lobby to the room meeting. However, providing hardware and software updates is often the first thing that CEOs and CTOs think when they start their digital transformation journey, setting aside literacy training data, talent and support needed to truly leverage their new technology. This problem is compounded by the fact that the general strategies often go into the background when policymakers should instead address the short term problems they face here and now.

A critical step is to ensure that you have a “data culture” is when everyone in the organization understands how data can help the company. According to McKinsey, on average, companies that treat their data as an asset of the company revenue growth five times faster than companies that do not. If you want to accelerate your digital transformation process, you must enable a culture of robust and durable data first.

However, a strong data culture is not something that appears overnight. It is essential that leaders are partnering with champions dedicated data within each part of the business, to increase literacy data and help understand its value throughout the organization. Now that the CTO, CIO and CDO are working closely with a workforce more sensitized to digital, the positive impact of data on projects and transformations has undoubtedly increased.

If you ask any management team what its technology and business strategy as a result of the pandemic, you will hear no doubt talk about plans to become concepts more “data-driven” and well-intentioned to transform digitally processes throughout the organization. Although in theory it this is a noble quest, this does not necessarily mean they mobilize employees to create the culture of data needed to really grow their business beyond the competition.

In short, data culture is when everyone in the company understands the value of data and a thriving culture data, the data must be positively anchored in the psyche of an organization, applied to everyone in the organization, employees being asked to make decisions based on what the data are telling them.

A culture of data is at the heart of a digital transformation – instilling a value, ethics and competence to shared data to all who work for the organization, implementation strategies and technologies needed for a transformation Digital successful can be low impedance, transparent and direct. The question is how to foster an environment that will help you to reap those benefits?

Where to start?

As with any cultural change, develop and recruit the right talent, training and leadership make a big difference. But to create a truly global data culture, it is essential that those working at all levels of the company include ubiquitously or how inherently good use of the data can support their work, be it improve HR processes and empower sales teams. This is not only not job function, regardless of seniority in service, everyone must appropriate the power of downward data.

At first glance, it may be more difficult to understand how a data-driven approach can be applied to all aspects of a business, for example, cleaning the work area. However, imagine if a member of a team of installations realized that real-time data flow from the access to the doors of the enterprise system might indicate where the largest attendance was located in the building and what time of day. Equipped with these daily dynamic information and regular, the team would have the visibility and information needed to do their job more effectively and intelligently, reducing workload and improving employee engagement.

These are examples like this that can be applied to all industries, from finance to marketing, HR sales – when everyone starts thinking about prioritization, analysis and the data use, changes can start to be made to properly fulfill the promises of the digital transformation. . The benefits are not just about the organization: work based on data leads to smarter decisions, leading to better jobs – as the old saying goes, “work smarter, not harder.”

Culture transformation

Translate your newly nourished a difficult transformation culture is not an easy task and it starts with a carefully developed strategy that defines the answers to who, what, where, when, why and how. It is essential to describe exactly how your new strategy will affect various business teams to ensure that the approach has a central management with measurable results. Set correctly strategy will also help you establish an appropriate schedule of training and support for your team as it passes a mindset oriented data.

The implementation strategy must consider the overall objectives of the digital transformation and the importance that the new data culture play in this context. Once that has been decided and that changes have been made, it is time to think about implementing the right technology.

Armed with the right tools, employees with the right mindset can be empowered to change the fabric of an organization – it may be beneficial to look at these things when creating your digital infrastructure:

  • Data management – A company focused on data needs something to thrive; The data. As simple as it may seem, many companies may find that important information may remain locked out of reach of those who need it most and can derive the most value. The establishment of good technology capable of integrating, storing, analyzing and properly catalog the data is an essential first step.
  • Low-code / no-code – Technology that uses a low-code approach / no-code can reduce the degree of expertise required to engage with applications and complex systems. This can have the dual effect of reducing the pressure on the beleaguered IT teams and accelerate decision making based on data in business sectors, allowing them to be more agile in what they do.
  • CatalogEU – with your explosion of data found within your organization, keep track of what is where it can be difficult. The deployment of a platform that can offer you a comprehensive view of your landscape data can give you the edge to keep track of what is happening.
  • Powered by AI – In recent years, the benefits promised by the evangelists of AI and ML technology has been wide and varied, however, we now have a much more realistic view of what it can accomplish. AI can help improve and to supplement or enhance human decision making. Any technology complemented by the AI ​​can give you a competitive advantage


The creation of a data culture and society in the digital transformation of scale are two sides of the same coin. Both processes have the potential to revolutionize the way businesses operate and can work complementarily to each other with one that acts as a catalyst for the other. Making the right mindset, training, skills, leadership, and technology are ready is the best place to start.

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Mary I. Bruner