Technavio’s Pharmaceutical Ecommerce Marketplace in Europe | The research report highlights key findings in the area of ​​vendor landscape, key market segments, regions, and latest trends and drivers.

NEW YORK, February 3, 2022 /PRNewswire/ — The latest pharma e-commerce market research report in Europe by Technavio indicates that the availability of secure Internet facilities in Europe is driving the growth of this market.

Attractive Opportunities in Europe Pharmaceutical E-Commerce Market by Product and Geography – Forecast and Analysis 2021-2025

Resulting from the market growth of $12.81 billion from 2020 to 2025, read additional information on the pharmaceutical e-commerce market in Europe, Get a FREE Sample Report.

Supplier Landscape

The market structure is expected to remain fragmented over the forecast period. Vendors are deploying different organic and inorganic growth strategies to compete in the market.

apo-rot BV, Dirk Rossmann GmbH, Euro Apotheke K Talu eK, Mail.Ru Group Ltd., McKesson Corp., myCARE ek, SHOP APOTHEKE EUROPE NV, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc. and Zur Rose Group AG, among others, are among the few key vendors competing to maintain their market position.

Various market players are engaging in strategies such as launching differentiated products and expanding their reach in the pharmaceutical industry. For example, SHOP APOTHEKE EUROPE NV generates its revenue by offering medicines and BPC products related to the pharmaceutical industry in different countries of the Europe. Walgreens Boots Alliance Inc. is offering the pharmaceutical wholesale and distribution business of Alliance Healthcare and an equity method investment in AmerisourceBergen.

See more on the highlights of the market vendor landscape with a comprehensive list of vendors and their offerings.

Key market segmentation

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Regional Market Outlook

The rest of Europe will contribute 45% of the market growth over the forecast period. The growth of this region is due to the fact that these regions are late adopters of pharmaceutical e-commerce, resulting in high awareness and increased adoption for a longer period of time.

Apart from regions, if we look at market growth by country, UK and Germany will contribute to the highest market growth. The growth factors in these regions are the increase in the number of vendors entering the market due to the decrease in regulation in the market.

Download our FREE sample report for more key highlights on the regional market share of most of the countries mentioned above.

Latest Trends Driving the Pharmaceutical E-Commerce Market in Europe

The presence of a secure internet service is one of the major drivers for the growth of the pharmaceutical e-commerce market in Europe. Consumers are encouraged to order medicines using online platforms, which also makes it easy for them to find the required medicines and order them accordingly. Moreover, these online platforms are designed with additional features such as advanced drug information like side effects, low cost drug substitutes, drug reminders to consumers, which helps them to make decisions for better shopping online.

There has been an increase in awareness of the availability of drugs through online platforms, which encourages newly regulated states such as Austria, Franceand Spain enter the pharmaceutical e-commerce market by Europe. Additionally, there have been impacts such as a huge shortage of pharmacists in rural areas, resulting in limited access to good quality health services. On the other hand, advanced drugs are available in large quantities in urban areas. Therefore, rural areas must depend on the use of existing technology for advanced medical services, such as online drug ordering, ideally to meet the healthcare needs in the regions.

Find additional information on various other market drivers and trends mentioned in our Sample FREE Report.

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Scope of the pharmaceutical e-commerce market in Europe

Report cover


Page number


Year of reference


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 14%

Market Growth 2021-2025

$12.81 billion

Market structure


Annual growth (%)

1:00 p.m.

Regional analysis


Successful market contribution

Rest of Europe at 45%

Main consumer countries

UK, Germany and Rest of Europe

Competitive landscape

Leading Companies, Competitive Strategies, Consumer Engagement Reach

Profiled Key Companies

apo-rot BV, Dirk Rossmann GmbH, Euro Apotheke K Talu eK, Mail.Ru Group Ltd., McKesson Corp., myCARE ek, SHOP APOTHEKE EUROPE NV, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc. and Zur Rose Group SA

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID-19 Impact and Recovery Analysis and Future Consumer Dynamics, Market Status Analysis market for the forecast period

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

About Us

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.


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Technavio (PRNewsfoto/Technavio)

Technavio (PRNewsfoto/Technavio)



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Mary I. Bruner