Sales of Russian-made Aurus sedans/limousines to Africa and European markets will be delayed, despite sanctions
Sales of Russian-made Aurus sedans/limousines to Africa and European markets are likely to be delayed, following its invasion of Ukraine.
In addition to banning its products and services, Western countries have either suspended operations or withdrawn en masse from Russia.
The Russian brand Aurus targets customers from Africa and the Middle East, as well as European and Chinese buyers.
The Aurus model, promoted by President Vladimir Putin, was first presented to the world during his inauguration in 2018.
Its current range includes Senat S600 sedan, L700 limousine, Komendant SUV, Arsenal van.
Russian brand of luxury cars, Aurorais targeting customers in Africa and the Middle East, as well as European and Chinese buyers, but its invasion of Ukraine will likely delay planned sales in subsequent markets.
In addition to ban Russian products and servicesseveral Western countries have either suspended operations or withdrawn en masse from Russia in an effort to restrict Moscow’s access to funding.
Aurus officially began production of Rolls-Royce’s rival luxury sedan, the Aurus Senat S600 in June last year, nearly two years after making its European debut at the 2019 Geneva Motor Show.
According to the Russian Minister of Industry, Denis Manturov, about 200-300 copies of the Aurus Senat will be produced each year. The country has invested more than $189 million (about 68 billion naira) in the Aurus project since 2013.
The Aurus models, promoted by President Vladimir Putin, were first shown to the world in 2018 when the Russian leader drove the senate limo version during his inauguration.
The current range of Aurus includes Senat S600 sedan and L700 limousine, Komendant SUV, Arsenal minivan. The convertible and the electric motorcycle are used by the Russian army for parades.
Aurus produces two different variants of the Senat – the S600 sedan and the L700 limo.
The Senat S600, currently in production, is priced at 18 million rubles (about $245,000 or ₦100.6 million at current exchange rates).
But it will have a landing cost of almost N160.9 million if local taxes and destination fees in Nigeria are added.
The largest Aurus Senat L700 limousine model is aimed at wealthy customers all over the world. The two luxury models will be joined by an SUV and a convertible in the near future.