Quality Wines from the Heart of Europe “concludes its first year of campaign on the American market
Italian and Spanish producers have joined forces to increase awareness of European PDO and IGP quality systems
NEW YORK, December 31, 2021 / PRNewswire-PRWeb / – The Taste the Difference: Quality Wines from the Heart of Europe“concludes its first year with a bang and aims for a successful 2022 after culminating a series of activities that have brought quality European wines closer to members of the trade throughout United States.
With education as a fundamental pillar of the program, TTD.EU has partnered with the highly respected wine-making institution GuildSomm to offer a series of master classes showing unique, special and hard-to-find wines as examples of what the programs of EU quality allow in terms of origin, diversity and quality. Master classes were attended by professionals active in the industry in Chicago, Denver, Boston and New York.
TTD.EU participated in the famous Texsom industry conference in Dallas, where he organized an education session for volunteers – all wine professionals who have traveled everywhere to be part of this annual event. Conference attendees also had the opportunity to experience little-known wineries and regions that were showcased at the tasting tables at the conference wine exhibit.
Under the aegis of the TTD.EU campaign, the wines of Custoza DOC, a leading appellation from the Italian region of Veneto which cultivates the indigenous grape varieties Garganega, Trebbianello and Malvasia, were highlighted by the wine expert Italian Henri davar in a virtual seminar. In the same way, spain DO Cava sparkling wines were presented at that of New York Highly acclaimed CorkBuzz wine bar at an in-person seminar. Throughout the campaign, many other Italian and Spanish vineyards landed on American soil for the first time.
The media relations, trade relations and digital content available both on social media channels and on the campaign website added to the campaign’s efforts to promote European wines from Italy and Spain.
The final 2021 activity for Taste The Difference was a big tasting at New York City which counted with the participation of more than 40 wineries, many of which were represented by winemakers who traveled from Europe for the occasion.
In 2022, the campaign will continue to develop this year’s activities and will include new activities aimed at raising awareness of the EU’s quality systems, Spanish and Italian PDOs, PGIs that respect them, such as members of the UIV and PRODECA.
Next year’s campaign will add business and media immersion trips to Spain and in Italy, road shows were organized by visiting winemakers in addition to media relations, social media marketing, business relations, training sessions and events.
The program: Quality European wines: taste the difference is a project funded by the European Union and managed by Unione Italiana Vini and PRODECA for the promotion of European PDO and IGP wines abroad in China and U.S. In order to achieve this objective, the TTD.EU program will organize seminars, workshops and b2b meetings on wine both in these countries and in Spain and Italy, inviting wine professionals to join study trips to Europe. The program, carried out over a period of three years (2021-2023) aims to raise awareness of quality European wines, in particular Italian and Spanish, which share a long tradition and a high level of quality.
The beneficiaries: Unione Italiana Vini is the oldest and most mandated association in the Italian wine market. It represents cooperative, private and agricultural wine companies, bottlers, consortia, associations and manufacturers of wine machines or cellars / laboratories, located throughout Italy. Promotora de Exportaciones Catalanas (PRODECA) is a public company created in 1986 and part of the “Ministry of Climate Action, Food and Rural Agenda of the Government of Catalonia”. It supports the agri-food sector and its companies with the knowledge, tools and experience to increase their products in Catalonia and in the world.
Cristina Coari, COLANGELO & PARTNERS, 6466242885, [email protected]
SOURCE Taste The Difference Program