Hotels are currently battling the fires on many fronts.
As if the pandemic recovery weren’t enough, global conflicts, new and established rivals for customers, and the need for automation are all fueling these fires.
Despite the challenges, the hospitality industry is doing well. Business travel volumes are steadily increasing, and the CEOs of giants like Accor and Marriott, at least on the surface, seem optimistic.
Marriott has just hailed its best quarter ever for direct digital bookings while Accor reported first quarter profit of 701 million euros, down 23% from the same quarter in 2019.
Many believe now is the perfect time to invest in technology to meet the demands of customers who are increasingly online and expect a fast and efficient experience, from research and booking to the actual stay. .
Newer, tech-driven concepts such as Selina and Sonder will not hesitate to move in and move business away from the traditional hospitality sector with the touchless, at-home experience they offer, especially to cohorts. younger.
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And the need for technology and automation is even more critical at a time of huge labor shortages.
There are cost and efficiency gains to be made if hotels accept the need to do more with fewer resources and forget that it’s all about human touch.
Some experts believe that if we fast forward five years, the hospitality industry won’t need half the people it employed before the pandemic.
With the theme Phocuswright Europe 2022 Fast Forward – a Strong Sustainable Future, it’s a great time to learn from others and plan and build a better and stronger future for the hospitality industry.
During a Center Stage session at Phocuswright Europe, representatives from three of the continent’s leading hotel groups – Brenda Collin, Executive Vice President, Europe, Preferred Hotels & Resorts; Giovanna Manzi, CEO, BWH Hotel Group Italia; and Fernando Vives, Chief Commercial Officer, NH Hotel Group – will discuss the current hotel landscape with Giancarlo Carniani, Managing Director of ToFlorence Hotels and Market Analyst, Italy, Phocuswright.
Click here to register for the event.
Phocuswright Europe 2022
Learn about the event, registration, venue and programs dedicated to innovation, young leaders and more.