Launch of the WHO/Europe Report on Minimum Alcohol Pricing – PAHO/WHO

Join us on Tuesday, June 21, from 8:00 a.m. to 9:30 a.m. (EDT) on the webinar to launch the report.”No room for cheap alcohol: the potential value of the MINIMUM PRICE to protect lives “. The online event will launch the report Alcohol Pricing Policies: The Potential Value of a Minimum Price to Protect Lives. This report provides a first-ever review and global mapping of minimum price policies on the alcohol and a summary of the most recent evidence on their It deals with the minimum price and a specific form – the minimum unit price (MUP) – in relation to other pricing policies and, above all, the taxation of alcohol .

The webinar is aimed at researchers, policymakers, and government officials who will design and implement alcohol-related studies.

How to participate


The report covers the following topics:

  • Policy mapping: which countries and regions have a minimum price for alcohol?
  • Evidence of a minimum price.
  • Common objections to minimum price policies.
  • Legal issues related to minimum price policies
  • Considerations after setting a minimum price
  • Choosing the most appropriate pricing policies
  • Conclusions: the value of minimum pricing to protect lives

Alcohol pricing policies and alcohol taxation are among the most effective and cost-effective measures to reduce alcohol use and harm, but they are also the most underused. Alcohol taxation is the most widely used pricing policy and all Member States in the European Region have some form of alcohol tax in place, but these taxes are often implemented in a unlikely to benefit public health. Minimum pricing policies are a relatively new and unexplored tool for reducing the affordability of alcohol and therefore consumption levels and global evidence accumulated so far suggest that they successfully target cheap alcohol specifically and heavy drinkers who consume it. The report therefore examines the potential value of minimum pricing policies in reducing health inequalities and the limitations as well as potential unintended short- and long-term consequences of these measures.

This webinar brings together policy makers, decision makers and global experts in alcohol pricing and taxation and provides the opportunity to:

  • Policy makers will share their experience of successfully implementing minimum pricing
  • Report authors should share the key messages of the report and answer all questions related to its content
  • Discussion on how the knowledge and experience of policy makers, researchers and the WHO can be used to promote effective public health measures at the population level to reduce the affordability and consumption of alcoholic beverages


  • 7:45 a.m. – Participant registration and login
  • 8:00 a.m. – Welcome and opening remarks by WHO
    • Carina Ferreira-Borges, Senior Adviser, Noncommunicable Diseases and Program Manager, Alcohol and Illicit Drugs, WHO Regional Office for Europe
  • 8:05 a.m. – Welcome and opening remarks from the Netherlands
    • Delegate of the Netherlands, To confirm
  • 08:10 – Scotland’s experience in implementing the minimum unit price on alcohol
    • Nicola Sturgeon, First Minister of Scotland (video speech)
  • 8:15 a.m. – WHO report on minimum alcohol pricing and its potential to protect lives: overview of key findings and take-home messages
    • Colin Angus, Senior Research Fellow at Sheffield Alcohol Research Group, Sheffield University, UK
  • 08:25 – Minimum price and taxes on alcohol: what can and should be done to reduce the accessibility of alcohol in our Region? A comment on the report
    • Franco Sassi, Professor of International Health Economics and Policy, Imperial College London, UK and member of the WHO/Europe Advisory Council on NCDs
  • 8:35 a.m. – Capacity building for country impact: what can be done and what needs to be done to reduce alcohol affordability in our region? A comment on the report
    • Jürgen Rehm, Senior Scientist, Institute for Mental Health Policy Research & Campbell Family Mental Health Research Institute, Center for Addiction and Mental Health, Toronto, Canada and member of the WHO/Europe Advisory Council on NCDs
  • 8:45 am – Minimum pricing in the Region of the Americas: what lessons learned? A comment on the report
    • Maristela MonteiroSenior Advisor on Alcohol and Substance Abuse, Department of Non-Communicable Diseases and Mental Health, Pan American Health Organization
  • 8:55 a.m. – Question and answer session
    • Moderator: Eric Carlin, Consultant, Program on Alcohol and Illicit Drugs, WHO Regional Office for Europed
  • 9:25 a.m. – Closing remarks
    • Juan Tello, Head of Unit, Less Alcohol Unit, WHO Headquarters

Connection times

  • 5:00 a.m. – Los Angeles, Vancouver
  • 6:00 am. – Belmopan, Guatemala, Managua, San Jose (CR), San Salvador, Tegucigalpa
  • 07:00. – Bogota, Mexico City, Panama, Kingston, Lima, Quito
  • 8:00 a.m. – Asunción, Bridgetown, Caracas, Castries, Georgetown, Havana, La Paz, Nassau, Ottawa, Port-au-Prince, Port of Spain, San Juan, Santiago, Santo Domingo, Washington DC
  • 9:00 a.m. – Buenos Aires, Brasilia, Montevideo, Paramaribo
  • 2 p.m. – Geneva, Madrid

For other cities, check the local time in the following link.

Related links

SAFER – WHO´S package to prevent and reduce alcohol-related death and disability

More information

SAFER Initiative: cost-effective policies to reduce alcohol problems

SAFER Initiative: cost-effective policies to reduce alcohol problems

Access the course

More information on alcohol

Mary I. Bruner