Digital Marketing Courses Market – 34% of Growth Will Come From Europe | Evolving opportunities with Alibaba Group Holding Ltd. & Alphabet Inc.

NEW YORK, May 23, 2022 /PRNewswire/ — Global Digital Marketing Courses Market Size Expected to Grow by $1.37 billion from 2021 to 2026, to a CAGR of 12.75% according to Technavio’s latest market report. 34% of market growth will come from Europe during the forecast period. UK and Germany are the top markets for digital marketing courses in Europe. The growth of the market in this region will be faster than the growth of the market in South America and North America. Digital marketing courses have risen to prominence focusing on improving productivity as well as the efficiency of an organization. This will increase the demand for such courses, which will facilitate the growth of the digital marketing courses market in Europe over the forecast period

Technavio has announced its latest market research report titled Digital Marketing Courses Market by Course and Geography – Forecast and Analysis 2022-2026

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Read the 120-page report with TOC on “Digital Marketing Courses Market Analysis Report by Ccourses (academic courses and certificate courses) & Geography (Europe, North AmericaACPA, South Americaand the Middle East and Africa), and Segment Forecast, 2022-2026″. Gain competitive insights on market leaders. Track key industry opportunities, trends, and threats. Insights on marketing, brand, strategy, and market development, sales and supply functions.

Digital Marketing Courses Market: Vendor Analysis
The market for digital marketing courses is fragmented and sellers are deploying growth strategies such as social media marketing to compete in the market. . The Digital Marketing Courses Market report also offers information on several market vendors including Alibaba Group Holding Ltd., Alphabet Inc., Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., and Udemy Inc., among others.

  • Alibaba Group Holding – The company offers digital marketing courses that provide best marketing techniques where people perform different conceptual techniques such as search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing and web analytics.

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Digital Marketing Courses Market: Drivers and Challenges:
The key factor driving the growth of the global digital marketing course industry is the growing number of people embracing digital media and digital marketing. Digital platforms such as Facebook and LinkedIn have become essential in today’s digitally connected world. Various businesses are opting for social campaigns on digital platforms such as Facebook, YouTube, and Twitter, thereby increasing their digital advertising spend. In terms of adoption of digital technologies, APAC leads the market with the highest number of internet users. As a result, companies are increasingly targeting APAC. Many students have therefore started enrolling in digital marketing courses. In addition, companies are also increasingly training their employees in the field of digital marketing. These factors will drive the growth of the market over the forecast period.

However, The main challenge for the growth of the global digital marketing courses industry is the advent of open source digital marketing courses. There are various companies and websites that offer free digital marketing courses. edX is one such company. However, certification of these courses incurs a nominal fee of approximately $20 for $50. Google also offers a free online digital marketing course called Google Online Marketing Challenge. This course is an online course with modules covering Introduction to Digital Marketing, Search Engine Marketing, Search Advertising, Display Advertising and Video Ads, making it one of the most comprehensive courses for beginners. Similarly, Wordstream PPC University, Social Media Quickstarter Digital Marketing Course, and Alison Free Diploma in E-business provide free digital marketing course materials to learners. These factors will challenge the growth prospects of the market over the forecast period.

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Digital Marketing Courses Market: Segmentation Analysis

Geographic Outlook (Revenue, USD Billion, 2021-2026)

  • Europe – size and forecast 2021-2026

  • North America – size and forecast 2021-2026

  • APAC – size and forecast 2021-2026

  • South America – size and forecast 2021-2026

  • Middle East and Africa – size and forecast 2021-2026

Price Outlook (Revenue, USD Billion, 2021-2026)

  • Academic courses

  • Certification courses

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The competitive scenario provided in the Digital Marketing Course market report analyzes, evaluates and positions the companies based on various performance indicators. Some of the factors taken into consideration for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, market share growth, etc. your business goals with our Digital Marketing Courses Market Forecast Report – Buy now!

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Scope of the digital marketing courses market

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 12.75%

Market Growth 2022-2026

$1.37 billion

Market structure


Annual growth (%)


Successful market contribution

Europe at 34%

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Alibaba Group Holding Ltd., Alphabet Inc., Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc. and Udemy Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.


1. Summary

2 Market landscape

3 Market sizing

4 Five forces analysis

5 Market Segmentation by Course

6 Customer Landscape

7 Geographic landscape

8 drivers, challenges and trends

9 Supplier landscape

10 Vendor Analysis

11 Appendix

About Technavio
Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.

Technavio Research
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Technavio (PRNewsfoto/Technavio)

Technavio (PRNewsfoto/Technavio)



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Mary I. Bruner