Birimian & Europe’s Trail team up to support African fashion houses

Birimian, an operational investment firm dedicated to emerging African heritage brands and European asset management firm Trail have together announced a strategic partnership to support African fashion houses and emerging high-end brands. The first phase of this alliance will be an investment by Trail in Birimian’s dedicated investment vehicle.

This funding will support Birimian’s ongoing investments in African brands, focused on building capacity and supporting brand development. The second phase will see the creation of a long-term investment company co-managed by Birimian and Trail, “Birimian X Trail”, which will invest at least 5 million euros each year in a carefully selected portfolio of brands. The first closing of this investment company is expected by the end of the year, the two entities said in a press release.

Trail will support Birimian in its value creation strategy, relying on its network of partners, advisors and key players. The partnership with Birimian will in turn help Trail bring its expertise to the African continent, leveraging emerging companies’ knowledge of pan-African markets and fashion designers.

Birimian, an operational investment firm dedicated to emerging African heritage brands and European asset management firm Trail have together announced a strategic partnership to support African fashion houses and emerging high-end brands. The first phase of this alliance will be an investment by Trail in Birimian’s dedicated investment vehicle.

Birimian X Trail will provide African heritage brands with both operational and financial support by giving them access to strong networks of experts to help them grow and reach new markets. Birimian aims to build a portfolio of over 20 luxury fashion houses and emerging brands over the next five years. The partnership also offers an alternative to the traditional private equity model, designed to support long-term brand development. The new model will create increased value within African fashion – for the benefit of designers, investors and textile manufacturers.

This development is the second pillar of Birimian’s value creation strategy, after the launch of the acceleration program in partnership with the Institut Français de la Mode: IFM-Birimian Accelerator x Africa.

As part of this partnership, Birimian will open a representation in Paris to supervise part of its activities, located in the premises of Trail.

“We are delighted with this alliance, and it is particularly important to me as it represents a key milestone for Birimian less than a year from our launch. This partnership with Trail reinforces the credibility of our approach, our business model, our brand development and our investment strategy on the African fashion and creative scene. I am also happy to broaden the horizons of Trail and eager to support them in developing their business on the African continent,” said Laureen Kouassi-Olsson, Founder and Executive Chairman of Birimian Holdings.

“We are delighted with this partnership with Birimian. This is a new venture for Trail, which holds tremendous promise, given the huge potential we see in African heritage brands, and more generally in the African continent as a new investment frontier. Trail has developed strong ties with geographically diverse investors and this new step is fully aligned with our mandate,” said Xavier Marin, managing partner of Trail Capital.

Fibre2Fashion (KD) News Desk

Mary I. Bruner