Apple will increase App Store prices in Europe and 9 other countries • Blog iPhone in Canada
Apple today announced an impending price hike for apps and in-app purchases on the App Store in Europe and nine other countries outside the continent.
According to an update on Apple’s developer website, prices for apps and in-app purchases marketed through the App Store will see an increase starting October 5 in all countries and territories that use the euro. This move aims to adjust prices to the current weakness of the Euro against the US Dollar.
Apple’s recently launched iPhone 14 and iPhone 14 Pro are in a similar situation. Although iPhone prices have not changed this year in Canada and the United States, the list price of the iPhone 14 and iPhone 14 Pro ranges has increased in several regions of Europe. Even the UK (which trades in pounds, not euros) has seen iPhone 14 prices rise.
App Store prices will also be increased in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden and Vietnam, according to Apple.
“In Vietnam, these increases also reflect new regulations allowing Apple to collect and remit applicable taxes, namely Value Added Tax (VAT) and Corporate Tax (IRS) at rates of 5% respectively,” the tech giant said.
Apple sets different App Store tiers for developers to rate their apps and in-app purchases. These levels will rise for the Euro next month. For example, the lowest tier will drop from €0.99 to €1.19, while the highest App Store price tier will drop from €999 to €1,199.
Some app developers may choose to adjust their app’s price level based on increases. Auto-renewable subscriptions will not be affected.
You can learn more about upcoming price changes and new App Store pricing tiers on Apple’s Developer website.