Apple raises App Store prices in Europe and Asia

Apple has announced that it is increasing the prices of apps and in-app purchases, excluding auto-renewable subscriptions, in several regions starting October 5. All territories using the euro are concerned, as well as Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden and Vietnam. Apple says the price increase in Vietman reflects new laws that require the company to collect value added tax (VAT) and corporation tax.

The amount added to the old prices varies according to the updated pricing tier list (PDF) released by the tech giant. Apps that currently cost 99 cents will cost users €1.19 in euro territories, while those that cost €4.99 will cost one euro more at €5.99. Additional charges increase as you move up the price tier – purchases that cost €14.99, for example, will cost people €17.99 instead.

Apple did not explain the reason for the price hike for most territories outside of Vietnam. For countries using the euro, this could be partly because the euro is weak against the dollar and has even fallen below parity for the first time in nearly two decades. Perhaps this price hike shouldn’t come as a surprise because of that, given that people would also be expected to pay much, much more for the iPhone 14 in Europe than in the US. The iPhone 14 Pro, for example, will cost buyers in the United States $999. Converted it’s only €997, but the model is priced at €1,299 in Germany, €1,319 in Spain and €1,339 in Italy.

Mary I. Bruner